KUALA LUMPUR: Malaysians have voted Nokia the best brand in the market, according to market research firm Synovate.The latest annual Asia’s Top 1,000 Brands survey ranked Colgate and Sony in second and third places respectively in Malaysia.Nokia is also the ‘best’ brand in Asia as a whole, but Sony and Colgate switch rankings in the region-wide tally.

Synovate said in a statement that the poll was conducted for Asian Integrated Media Ltd in association with Media magazine.It covered nine markets: China, Hong Kong, Taiwan, the Philippines, Thailand, Malaysia, Singapore, India and Indonesia.The sample size per market was 500 except for China and India, where 750 people in top-tier cities were interviewed.

The interviewees were asked: “When you think of (product/service category), which is the best brand that comes to your mind? By ‘best’, we mean the one that you trust the most or the one that has the best reputation in the (product/service category).” Read full story»