The 5 W’s Of Persuasive PROPOSAL Writing
Saturday, April 5th, 2008As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.The beginning addresses the prospect’s situation, thanks them for the opportunity and identifies with their specific needs.
The middle includes all the selling information about your product/service and company and …
The end includes the “move forward” strategy including an action plan and “the next step”.
It should also address the 6 questions of selling:
“Who, What, When, Why, Where and How”
.. or more specifically:
What products and services do you sell?
Who is your target market?
